The World's Safest Convertible Car Seat

Inspired by nature and biomimicking the brain protection of a woodpecker, babyark came to life in the mind of its founder and CEO, Shy Mindel, an aeronautical engineer, who had a hard time installing a car seat for his newly born twins. Given his extensive engineering background, it was evident to him that there must be a better way. Built with aluminum, steel and carbon fiber, including 14 sensors and a designated app, babyark is able to facilitate real-time critical notifications such as forgotten child and crash detection that won it the CES best innovation award in the Vehicle Tech & Advanced Mobility sector.

Collaborating with the globally renowned industrial designer, Frank Stephenson—who is responsible for designing Ferrari, the relaunch of the Mini and Fiat 500 to name a few—resulted in this masterpiece, a new standard of safety and design. We are proud to lead the marketing and communications efforts of the brand’s launch in the US, while building and implementing market strategies for new markets and geographies.

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