Web Accessibility. Solved.

The digital accessibility market experienced significant growth, with a CAGR of 5.99% from 2021 to 2028. However, it faces challenges due to its inability to display key business differentiators or garner sufficient community support from people with disabilities. UserWay teamed up with us to embrace a different strategy, focused on clear business value. We engaged Susann Bennett, the original voice of Siri, and convinced her to visually appear on camera for the first time in her life. The impact and results of this integrated PR-Digital campaign series were absolutely amazing.