Revolutionizing the US Moviegoing Industry

Armed with Netflix Co-founding Executive Mitch Lowe, MoviePass's subscription model stormed the US movie industry. The company's location-based app and debit credit card led to a dramatic increase from about 20,000 US subscribers at launch in August 2017 to more than 3 million US subscribers in June 2018, largely due to a disruptive communication strategy, new-generation PR, and reputation management led by NYGC from our New York office. By turning on mobile location services to reserve tickets, MoviePass and its parent data analytics firm, Helios and Matheson, were able to collect and analyze business data. Though the company ceased operations in 2019, its revolutionary approach fostered a new era of movie subscription and customer engagement in the movie industry.