To Master Marketing You’ve Got to Dare to Dance!

Embedded in Movement: For the past 13 years, I've been practicing Biodanza as a dancer and didactic teacher enabling me to deep dive into the origin of human identity, emotions, and motivation. This global empowerment system, created by Rolando Toro Araneda, employs music, movement, and human interactions to reframe our understanding of life, trust, empathy, communities, and human potential to thrive together as society. Its rich yet very open platform is a unique program of exploration. Whether you're a savvy entrepreneur, businesswoman, global marketer, creator, or simply a curious individual, you're warmly invited to explore.

My Numbers: For 13 years, I've spent thousands of hours practicing music, movement, and meaningful human encounters—facilitating joy, empathy, laughter, and transcendence. I've explored the power of reinforced positive human connections in fostering innovation, growth, and trustworthy relationships across all walks of life. While it requires practice, it’s easier than one might think.

My Explanation: Bio what? It’s a lab of music, movement, and human interaction—an empowered life experience rooted in trust and empathy. It resonates with everything we do and serves as a constant reminder that life is sacred, brief, communal, and worthy. 

My Understanding: Deep concepts require a kinesthetic strategy. Knowledge is absorbed by our bodies as a comprehensive experience, not just as cerebral activity. This understanding affects our actions, reactions, creativity, and innovation—if we dare allow it.

My Teachers: I'm grateful to many individuals—family, clients, colleagues, students, mentors, friends, and even people who stood in the way of disbelief.

My Parents: My father was a choreographer and dance teacher, my mother Dr. Nave, an organizational development expert. I tried turning away from folk dancing and Edgar Schein's Iceberg Model, but ended up just 40km away from home at law school. Today as a global strategist and somewhat movement teacher, Karma is a beach, really.

My Clients: And what will they say in New York? Did he lose his edge? Can he achieve unfair advantage putting his killer instincts to sleep? And what will competitors say? Probably nothing. If anyone decides to delete me from any shortlist, there will probably be two others asking for more information about kinesthetic strategy or Biodanza.

My Two Cents: Trust. As a global communicator I am constantly exploring the nature of human connections. What connects us? What separates? Why do we trust strangers? How can we use this fundamental human ability to drive change? Enhance growth? Create a sustainable future? It's really a lightning-fast biological risk management system checking “a colleague or a predator?" It sends us, in most cases, to connect with strangers, collaborate, envision and invent something new together. It’s a fundamental human behavior fueled by the gregarious instinct, and inherently it is full of hope.

My Belief: Supreme court judge, Haim Cohen taught me that "In the beginning man created God." The Holocaust and Nietzsche did not really add either. So, there is no God because there was no God, and if there ever was a God, he had long passed away. Bye bye to magic, fairy-tales, Santa, and the Holy Spirit. Well, I was wrong. There is a God and he is always on the move. Need proof? Play Geoffrey Oryema, Judith Ravitz, or Zakir Hussein on your Spotify or read out loud one of Mark Strand's poems. You may also check out a Biodanza movement class.

My Students: I have the honor to facilitate and teach weekly Biodanza classes to the mentally challenged, inspiring young people I learn so much from. The Biodanza routes took me to Ayalon, one of Israel’s maximum-security prisons, where I facilitated a workshop for prisoners sentenced for life. At the same time, I used the kinesthetic experience with Google executives, experiencing what trust really means.

My invitation: If you have survived this text by now you are probably a big dreamer yourself or already practicing Biodanza. Either way, this article is aiming to facilitate thoughts, insights, and from time to time inventions to participate in classes or workshops. I hope you'll join me.

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